How To Cripple Low-Ball Amazon Sellers & Reclaim Your Market | Part 3

Learning to become a bear in a bull market: that’s the main focus as we start part 3 of this series. If you missed it, here’s Part I and Part II.

Take a good look at this picture:

See how many sellers there are in that listing? Five of them just launched.

Of those that just launched, only one seller is charging a price that is worth the investment in the product.

Two weeks before that picture was taken, there were only two sellers in that listing and we were both selling at the same value: $39.99.

When the new sellers saw an opportunity to make a quick buck by way of massive low-balling, they couldn’t help themselves (Notice how the lowest price is $20.99).

There’s a very good reason for you not to panic…a special feature of Amazon was designed to protect your back and get you a few sales, even if you have the highest price, while you wait for the Low-Ballers to disappear.

Ballin’ While They Be Bawlin’

Low-ballers only have one move in their fighting repertoire. They throw the punch known as the under-cut, then take a step back and wait for you to counter with…an under-cut of your own.

Let’s say I’ve had an item for sale at $150 for a few months and someone comes in and prices their item at $75 because they think the disparity will lead to a quick sale — I won’t budge.

It’s not just for the reason that the demand will eventually come back my way that I won’t budge. If someone were to search for this gun on the Amazon homepage, they’d see this listing.

When someone clicks on this item through your storefront they will only see your price. No other sellers are listed.

When you sell a variety of SKUs in the same category some buyers of your products will click on your storefront to see everything you have on sale…

What I am saying is that this system of succeeding is made up of many parts and that specific feature of Amazon is one of those parts that helps you along in its own little way.

So now you’ve seen how to cage a Low-Baller and kill their profits while you come out at break-even:

+ Study their price-points, inventory and attack any unchallenged income streams that are profitable.

+ Set up multiple pillars to support yourself with during the harder times

Now, we are going to delve into the preemptive strategies that will put you far out of the reach of Low-Ballers before they even have a chance of touching you.

Enjoying the series so far? Don’t hesitate to follow to be kept up to date on the next installments.